To understand our value to clients, it's important to understand the meaning behind our name. After all, we didn't just throw together words that look good on a coffee mug. Crystal Brook represents who we are—describing our passion for making your business better.
The "Crystal" part
Yes, it's all about clarity. At Crystal Brook, we're dedicated to helping you clearly define the problems (and the opportunities) that exist within your organization. Where are inefficient processes hurting your profits? How can you improve cooperation and communication between departments? By taking an in-depth, objective look at your business, we help you focus on making measurable improvements.
The "Brook" part
Smooth, flowing water. It's the perfect metaphor for what we do at Crystal Brook. In fact, we're the only company that combines expertise in three critical areas to help your agency flow—and grow.
- Industry expertise - We've helped over 60 companies increase revenue, reduce costs and streamline processes. Our expertise spans both operations and finances.
- Integration expertise - Improving processes often requires adopting new technologies. We can not only implement and configure applications, but also ensure their tight integration with your agency's workflow.
- Training expertise - At Crystal Brook, we don't just solve problems and walk away. We stick around to ensure your people get up to speed on new processes and applications–so you can see a faster ROI.
Your part
Of course, positive change can't happen without your input. Which is why we
take a team-based approach from the start. By empowering champions within
each functional area of your business—from account service to creative—we
ensure everyone has ownership in solving problems, and everyone takes credit
for positive results.
By the way, "results" is our middle name
Crystal Brook got The Ad Shack up and running on Clients & Profits, helping
the agency reclaim more than $2,000 a month in lost billable hours.